Platform:Online

Marketing Localization

Our approach:

Defining project requirements at the outset of cooperation to ensure quality
Text translation and adaptation to the marketing style of the target language
Localization process: translation → editing → copywriting → proofreading
Special handling of idioms, slang, slogans and names

Goals:

Preserving the “marketing force” of the original text in a target language
Taking into account the socio-cultural connotation of marketing materials and making them appeal to the target audience
Arise interest in the product, marketed in another language

A prime example of the importance of considering the distinctive features of the target language of the translation is the search for a name for Coca Cola in Chinese. A literal reading of its name in Chinese as “ke-kou-ke-la“ gives “bite the wax tadpole“ or “female horse stuffed with wax“. The company had to study thousands of Chinese characters in order to select a suitable sound and meaning. In the end, it found a close phonetic equivalent, “ko-kou-ko-le”, meaning “happiness in the mouth”.

Our clients about us

"Allow me to thank you for the quality of your work on the following SAP orders... In these texts I made hardly any corrections and rarely consulted the English-language source, meaning that you have provided basically print-ready materials. Such high quality of work raises the effectiveness of the SAP marketing department."

Elena, SAP CIS

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